It came out of the package so soft already. After a wash and a few wears, it's softer still. It's almost too smooth, though. Too smooth for my wiggly, seat popping baby in a back carry; it could use a little more grip, but I'm guessing that will be resolved as this wrap and I get better acquainted.
That said, I really do love it. I've put my 27 pound two-year-old in a FWCC on a couple of days when he could not handle not having his fruit snacks (he's an addict) and it was comfortable and supportive. My 14 pound six month old is just as comfy in it.
And the colors! I love the colors! The weft on this bad boy is a lovely silver and the stripes are gorgeous.
I saw this wrap last year and wanted it so badly; patience pays off. I love it and I got it at a great price. Shipping was fast and I'm thrilled with this purchase.