The intricate design of the fabric is woven in. It looks like an ancient tapestry. The design is surprising versatile. I've yet to have it clash with what I'm wearing. It feels so luxurious and needs no breaking in. Perfect for front or back carries. It fits my 8 month old perfectly, and I have even back carried my 32 lbs preschooler twice and was fairly comfortable. My only negative comment is that I'm hot natured and it is fairly heavy, so for me this will be a winter wrap only. I'm in love with it though and would definitely recommend the wrap-tai for easy back carries. The spreadable straps are very comfortable.