Oh my this is gorgeous! Right out of the bag this is buttery soft to the touch. I can only imaging how much softer it will get with time and use. The colors are unbelievable! One side is a deep blue/purple with bright, neon dinosaurs throughout. On the reverse side the dinosaurs are the deep blue/purple with bright neon colors as the background. I love that this is a gorgeous gender neutral ring sling for any kiddo (or adult). I originally purchased this for my own personal use as a shoulder sling when I need extra support. But my toddler wants it for himself. You know you found an amazing product when you have to hide the ring sling from your kiddo LOL!